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8bite game
iFood
iFood, the biggest food delivery app in Brazil, is always offering coupons. And people are crazy about them. But it would be boring if we just gave it away. Instead, we made people compete for it.
8 Bite Game. An Instagram stories game with facial recognition, in which people had to eat their way into discounts.
The more you eat, the more discounts you get.
We’ve made posters to spread the word about the game. The posters’ design were inspired by the 8-bit games cover art of the 80’s, which used highly detailed illustrations to portray the rather simple 8-bit game.
2020 & before
Credits
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Illustration
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Agency: Suno United Creators
Client: iFood
Creative director: André Kirkelis
Creative team: Lucas Succi, Mari Carvalho
Illustration & design studio: O Traço
O Traço team: Lucas Succi
Client: iFood
Creative director: André Kirkelis
Creative team: Lucas Succi, Mari Carvalho
Illustration & design studio: O Traço
O Traço team: Lucas Succi