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2023
Valor Latino
Misci's new collection entitled "Valor Latino", reflects on the strength of the culture and the political economy as drivers of the potential of Brazil and Latin America as a whole.
The collection challenges views that underestimate this region, criticizing the exploitation from the Global North countries.
For the visuals, we created a banknote that represents the appreciation of the people and the Latin American union,
with graphic elements that make reference to one of the most important works on the subject: Veias Abertas de América Latina, by Eduardo Galeno.
The note was the collection invitation itself and also served as props for the campaign stills, as well as the main event of the catwalk, at the end, when we made it rain at the models.
2023
Credits
Scope
Graphic design
Visual identity
Creative director: Airon Martin
Styling: Thiago Biagi
beauty (make up): Rodrigo Costa
Beauty (hair): Carlos Cesárioo
Fashion show director: Augusto Mariotti
Executive production: Estúdio Pastel
Video: Zanardi Producoes
Design studio: O Traço
Music: Ubuntu
Styling: Thiago Biagi
beauty (make up): Rodrigo Costa
Beauty (hair): Carlos Cesárioo
Fashion show director: Augusto Mariotti
Executive production: Estúdio Pastel
Video: Zanardi Producoes
Design studio: O Traço
Music: Ubuntu
Photos: Leca Novo, Anthenor Neto e Lucas Succi
Sponsors: Heineken, Shopping cidade jardim
Support: Instituto Inmode, Innovativ Tecidos, Italytex, Tangle Teezer, Rodrigo Costa Beauty, Paola Vilas, SPFW
Clothing print design: Cimatica Design
Location: Pina Contemporanea
Sponsors: Heineken, Shopping cidade jardim
Support: Instituto Inmode, Innovativ Tecidos, Italytex, Tangle Teezer, Rodrigo Costa Beauty, Paola Vilas, SPFW
Clothing print design: Cimatica Design
Location: Pina Contemporanea