2024

Mondepars is a minimal, timeless, high fashion brand born in the new era, where sustainability is not a fashion trend, and not even a matter of choice - it’s a ethical and material obligation, that must exist intrinsically within all brands.

“Monde", French for World, and "Pars" Latin for being a part of. The icon from the logo is the junction of the M and the S, first and last letters of the name, that when we mirror it in the y axis, we get the initials of the founder and creative director’s name: Sasha Meneghel Szafir - SMS.

The symmetry of the monogram extends to all of the visual identity, which brings a non conventional lens when it comes to depicting nature. It is represented in an unassuming way, from a small butterfly to the immensity of the sea. Portraying and understanding us - as Humans - as a reflection of nature. We are nature itself. reinforcing the concept of the name: being part of the world.

2023

Scope

Branding
Naming
Graphic design
Visual identity

Motion design
Poster

Client: Mondepars
Creative directo: Sasha Meneghel Szafir
Design studio: O Traço
Photos: divulgação Site Mondepars e Lucas Succi
Campaign Photos: Lufré
Stylist: Pedro Sales
Beauty: Rodrigo Costa
Art director: Alexandre Montanher

Film: Sarça films
Set Designer: Galpão oito
Talents: Guilherme Kein, Lara Spoth, Bráulio Tchípia, Lari Joseph