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Filed under
Ilustration
Graphic Design
Filed under
Ilustration
Graphic Design
Filed under
Ilustration
Graphic Design
2021
Boleia
Boleia was the second time Misci, the brazilian high fashion brand made its appearance on the São Paulo Fashion Week. The theme was trucks and roadside hitchhiking.
The aesthetics were solely inspired by the lights, shapes and remarkable elements of the back view of a brazilian truck.
The motion design simulates the break lights working when you are driving behind a truck at night.
The "Boleia" Type design was inspired by the back rubber bumper part of commercial brazilian trucks, which are famous for popular sayings printed on it.
2021
Credits
Scope
Graphic design
Title deisgn
Visual Identity
Illustration
Motion design
Poster
Client: Misci
Creative Director: Airon Martin
Director: Renan S. Gomes
Script: Airon Martin
Design Studio: O Traço
Creative director assistant: Thainá Arone
Director assistant: Pedro Augusto
Production: Mario Fanti
D.O.P: Patrick Rodriguez
Fashion editing: Thiago Biagi
Styling Assistant: Amanda Teixeira
Beauty: Julia Bachesque
Make-up assistant: Carolina Feliciano
Dressmaker: Itaema soares cordeiro
Still: Rhaiffe Ortiz
Still Assistant: Tainá Bernard
Models: Danielle Pontes , Emily Nunes, Liuthab Felicio, Teodoro Bava
Loc Off: Ian Lasserre
Music: Washington Brasileiro
Production company: WBorn Produções
Executive production: Marc Edenburg
Production: André Gustavo
Film Editor: Renan S. Gomes