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Filed under
Ilustration
Graphic Design
Filed under
Ilustration
Graphic Design
Filed under
Ilustration
Graphic Design
2023
Limitless Fans
To launch Itaú bank's insurance new tagline "For everything that matters to you" Estud.io created an original podcast exploring what matters most for fans: their idols. 'Limitless Fans' was written in partnership with Chico Felitti (a huge podcast name in Brazil). He carried out extensive research on bizarre cases of fans who crossed the line to get closer to their idols.
O Traço was invited to create the visual identity of the podcast, as well as all the illustrations.
We developed a colorful illustration-driven identity. The idea behind the illustrations was portraying the main iconic object related to the story as the main character of the episode's cover.
The illustration design system has its foundations in the iconic Itaú brand shape: the rounded cornered square as the base of every object and every scene.
2023
Credits
Scope
Illustration
Graphic design
Visual Identity
Client: Itaú
Agency: Estud.io
Estud.io Team: Ana Mattioni, Dani Frid Rossi
Podcast host: Chico Felitti
Ilustration and design studio: O Traço
O Traço team: Lucas Succi