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2024

Endless Illusion
Mondepars
Australian Gold
Cheetos                crunchy          

2023

Valor Latino
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Rare as Fys
Traveling with       the Gils
Limitless Fans
Night Out
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2022

Superdogz
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2021

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2020 & before

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Genderless             print design















2023                Cliente Fys
Where's Fys



ilustrações para a campanha as hard to find as Fys.
2023                 Ilustração

Limitless fans



ilustrações para a campanha as hard to find as Fys.
2023                 Ilustração

LOL season 3



ilustrações para a campanha as hard to find as Fys.
2023                 Ilustração

Latino worth



ilustrações para a campanha as
2023                                Heineken


Not All Nights are out



ilustrações para a campanha as hard to find as Fys. 
2022                       Ivete Sangalo


Chega Mais EP



ilustrações para a campanha as hard to find as Fys. 
2022                                Misci


Fuxico Lanches



ilustrações para a campanha as hard to find as Fys. 
2023                                Varal


Varal Bar ID



ilustrações para a campanha as hard to find as Fys. 
2023                       Fraterna Trip

É Tudo Coisa da Minha Cabeça


ilustrações para a campanha as hard to find as Fys. 
2023                                Misci


Impubescent Brazil



ilustrações para a campanha as hard to find as Fys. 
2023       The house of Lapland


Salla 2032



ilustrações para a campanha as hard to find as Fys. 
2023                           Misci


Boleia



ilustrações para a campanha as hard to find as Fys. 
2023                                iFood


8Bite Game



ilustrações para a campanha as hard to find as Fys. 
2023             Gansu Tatuagens


Gansu Tatoo ID



ilustrações para a campanha as hard to find as Fys. 
2023                         Ybá group


Ybá do Quintal ID



ilustrações para a campanha as hard to find as Fys. 
2023                                Misci


Solo Mothers' day



ilustrações para a campanha as hard to find as Fys. 
2023       The house of Lapland


Salla 2032



ilustrações para a campanha as hard to find as Fys. 







































































Filed under

Ilustration  
Graphic Design










Filed under

Ilustration  
Graphic Design









Filed under

Ilustration  
Graphic Design




2024

Cheetos Summer



To launch Cheetos Crunchy - the new product from PepsiCo. Snacks portfolio - Almap BBDO created a summer campaign in which they emphasized the products’ unique claim: it’s crunchiness. 

We created straight-forward illustration identity for the campaign, with simple, yet 

iconic illustrations that merged summer symbols with the crunchiness of the product. We did that by bringing a lot of crisp textures to the illustrations, developing a analog worn-out print look with vibrant colors to them.

2023

Credits


Escopo

Illustration
Visual identity



Title: Cheetos® Crunchy irritantemente irresistível
Agency: AlmapBBDO
Client: PepsiCo
Product: Cheetos® Crunchy
Illustration and design studio: O Traço
President and CEO: Filipe Bartholomeu
CCO: Luiz Sanches e Pernil
Executive creative directors: Fernando Duarte e Henrique Del Lama
Creatives: Allisson Machado, Catharina Mendonça, Luiza Lopes e Matheus Loretti
COO: Fernanda Tedde
Atendimento: Tatiana Vidonscky, Roberta Rivera, Amanda Alonso e Marya Victoria Moura
Planning: João Gabriel Fernandes, Maria Claudia Conde, Raphael Caffarena, João Victor Cavalcante
Digital content strategy: Guilherme Salgado, Carolina Gonzalez e Ana Beatriz Santana
Production: Diego Villas Boas, Charles Nobili, Leo Damasceno
Graphic production: José Roberto
Graphic production coordinator: Rose Ribeiro
Image Treatment: Triple A
Final art: Triple A
Revision: Eliana Pavan
Offline media director: Adriana de Barros

Offline media supervisor: Gabriel de Andrade

PepsiCo - Elma Chips - Cheetos
Marketing: Cecília Dias, Daniel Camillo, Laila Antunes, Tayná Novoa e Gracielle Paixão
Production - PepsiCo México: Melissa Hernández e Aaron Sanjuan

Digital media agency| Ampfy
Media manager: Camila Costa e Bruna Meta
Media planning: Mariana Corrêa
Media operations: Fernanda Oshiro, Gabrielle Kovalski e Vivian Lupi
Data Intelligence: Márcia Rodrigues e Pedro Zaina

PR agency| InPress Porter Novelli
Account director: Thais Szpigel
Acount manager: Camila de Paula
Account team: Vivian Fróes, Thais Benica e Vinicius Redaelli

Image production house: PRIMO CONTENT
Director: Nico Kasakoff
Executive producers: Fernanda Gomes e Fernando Fanucchi
D.O.P: Maurício Padilha

Art director: Ana Henriques
Head of Sales: Rafa Costa
Coordenadora de produc?a?o: Karla Fernandes
Direction assistent: Gustavo Gusmão e Nathi Salani
Production director: Monica Viesi
Produtor: Lorran Oliveira
Production assistant: Maria Rita
Produtora de elenco: Mariana Carneiro
Set design: Mary Melo
Location: Fabiano Ramos
Costume designer: Guga Saraiva
Services: Patrícia Joaquim
Make up: Mima Mizukami
Head of post production: Diulle Fonseca
Editing: Matheus Tibira
Finalizer: Lucas Ramos
Color: Jorge Russo
Post production: Urbano

Audio production house: Jamute
Executive production: James Feeler
Musical production: James Feeler e Leandro Barduzzi
sound engineer: Fernanda Galetti, Otávio Bertolo, Sanjai Cardoso
Manager: Julianna Zuppo e Letícia Nunes
Account: Kiki Eisenbraun e Hingrit Nistche


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