2021

Misci

A “Lanchonete” is like a brazilian diner. But unlike a diner it's more than a place that serves food, it is a karaoke, a cabaret, a snooker place, a casino and even a place to do some illegal gambling: “Jogo do bicho”.

Misci's new fashion film for the São Paulo Fashion Week, “Fuxico Lanches” explored all these different places that exists within a Lanchonete. 

For the visuals we’ve explored the wide range of all of these possibilities of 
aesthetics that can fit inside of the same place. 

The Idea was to create a plural identity that contemplated different visual universes that can coexist. We’ve developed a jogo do bicho chart and all of its illustrations from scratch, the notebook of the “bookie" that register all of the jogo do bicho’s bets a series of posters made to advertise a birthday snooker championship of a regular client that will take place in this lanchonete, a playing card with a illustrated dress from Misci, a cabaret night poster, handmade menu with prices.

2021

Scope
Graphic design
Title deisgn
Visual Identity
Illustration

Motion design
Poster deisgn

Client: Misci 
Creative Director: Airon Martin 
Director: Mariana Borga
Script: Mari Borga
Design Studio: O Traço 
Art director: Bruno Oppido and Lucas Succi
Creative director assistant: Thainá Arone and Giovanna Dontal 
DOP: Dariely dos Santos Belke
Director assistant: Caio Fernandes Alfieri
Executive production: Chico pedreira
Production coordinator: Nathalie Gautier
Production Director: Mônica Viesi
Styling: Thiago Biagi
Make-up: Julia Graziela Bachesque Ferreira
Art Assistant: Ohana Lopes Ribeiro
Stage manager: Matheus Alexandre Silva Carvalho
Still: Luca Oliva
Cast production: Mariana Barroso Carneiro

Cast: Thomás Aquino, Altileia Silva do Nascimento, Tamara Batista BorgesEverson Martins
Models: Hellen França, Mustafar, Marina Machado, Gzebel, Piero Augusto de Pieri Rechia
Music: Milk Shake - Bonde do Forró 
Production company: Prodigo Filmes
Special thanks:
Product development and style: Giovanna Dontal and  Thainá Arone, Fabio Milan, Priscilla Vassão, Nilzete Brandão, Sergio Amorim, Ana Paiva, Valéria Friso, Vanderleia Hernandes, Marcia Weeck, Renata Adorno, Gregori Pizzanelli e Gabriel Azevedo  and Wilson Fernandes 

support:
Vicunha, Innovativ, Studio 111 
Bravio Studios