The task was to convince young people to drink responsibly. And what better way to do that than to come up with an argument they couldn’t ignore: drinking too much gets in the way of good sex. The campaign was simple and started as a callout to Brazilian nightclubs: If you drink right, you f*** right.
We've developed all the illustrations of the campaign, they merged symbols of alcohol and sex, and how they do not go well together. A colorful hand drawn alphabet, and also a Sutra showing all of the positions you can do when you drink to much and can’t have sex.
Client: Ambev - Skol Beats Production house: Landia Illustration & design studio: O Traço Audio & music production house: Evil Twin Music Executive Creative Director: Edu Lima & Renato Simões Copywriter: Matheus Endo, Ana Luisa Clé, Lucas Saicali
Art director: Lucas Succi, Ana Blanes Creative director: Bruno Oppido Planning; Fernando Prado and Luana Azeredo Account: Alessandra Visinteiner, Luiza Richarte Digital: Vitória Kanaan, Aleph Macaullay