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2023

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2023                Cliente Fys
Where's Fys



ilustrações para a campanha as hard to find as Fys.
2023                 Ilustração

Limitless fans



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2022                       Ivete Sangalo


Chega Mais EP



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2022                                Misci


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2023                                Varal


Varal Bar ID



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2023                       Fraterna Trip

É Tudo Coisa da Minha Cabeça


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Salla 2032



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2023                           Misci


Boleia



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2023                         Ybá group


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2023       The house of Lapland


Salla 2032



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Filed under

Ilustration  
Graphic Design










Filed under

Ilustration  
Graphic Design









Filed under

Ilustration  
Graphic Design




2023

Varal bar



Varal is a bar and restaurant located in one of the most cool and bohemian neighborhoods of São Paulo, Varal serves various dishes that are inspired by traditional brazilian cuisine but with a modern twist.

The Drinks are also very Brazilian, since all the signature drinks are made with cachaça and other brazilian ingredients such as açaí.

The Visual identity couldn't be any different than very brazilian. 

Inspired by common and ordinary local restaurant aesthetic, we’ve developed several illustrations for the main ingredients used at Varal. These illustrations became stamps that were used on everything at the restaurant, such as placemat, napkins, menus, etc.

For the logo, we developed a unique typeface made with the clothes peg wire spring, since the name Varal translates to clothes line.

2021

Créditos

Scope

Branding
Naming
Visual identity
Graphic design
Illustration

Motion design


Client: Varal bar 
Client Approval: Hyssa Abrahim Filho
Design & illustration studio: O Traço
O Traço team: Lucas Succi & Lais San Galo
Photos: Lais Acsa

PT 

EN



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