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Brasil Impúbere
Misci is a brazilian independent fashion brand which had its first participation in São Paulo fashion week in 2020. Because of Covid-19, the fashion show had to be performed online for the first time.
So we’ve made a fashion film.
The film was about the decay of modern brazilian society as we know, bad use of resouses, and natural disasters. It was a political fashion show, which confronted the fascist government at the time.
The film was shot in a city where the streets have been
swallowed by the sea year by year, this is happening because of deforestation and global warming.
The visuals had the objective of reclaiming the national flag as a symbol for everyone (the flag, today, is used as a symbol of far right parties supporters). The visuals were also inspired by non-academic, informal, street design, which can be found in cachaça labels, trucks and small countryside cities local businesses and the animation style simulates cheap printing methods.
2020 & before
Credits
Scope
Graphic design
Visual identity
Motion Design
Title Design
Creative direction & production: Airon Martin
Creatives: Lucas Succi e Erika Moreira
Script: Erika Moreira
Production assistant: Thainá Arone
Direction & editing: Luisa Clark
D.O.P.: Marina Benzaquem
Photography assistants: João Rios e Nathalia Atayade
Creatives: Lucas Succi e Erika Moreira
Script: Erika Moreira
Production assistant: Thainá Arone
Direction & editing: Luisa Clark
D.O.P.: Marina Benzaquem
Photography assistants: João Rios e Nathalia Atayade
Styling: Thainá Arone
Design & Illustration studio: O Traço
Designer: Lucas Succi
Photos: Mariana Benzaquem & Lucas Succi
Radio Loc off: alan leandro
Loc off and music : josyara.
Collaboration: Paula Scavazzini Luiza Caldari Nara e Nailton
Design & Illustration studio: O Traço
Designer: Lucas Succi
Photos: Mariana Benzaquem & Lucas Succi
Radio Loc off: alan leandro
Loc off and music : josyara.
Collaboration: Paula Scavazzini Luiza Caldari Nara e Nailton