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Where's Fys
ilustrações para a campanha as hard to find as Fys.
2023 Ilustração
Limitless fans
ilustrações para a campanha as hard to find as Fys.
2023 Ilustração
LOL season 3
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2023 Ilustração
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ilustrações para a campanha as
2023 Heineken
Not All Nights are out
ilustrações para a campanha as hard to find as Fys.
2022 Ivete Sangalo
Chega Mais EP
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2022 Misci
Fuxico Lanches
ilustrações para a campanha as hard to find as Fys.
2023 Varal
Varal Bar ID
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2023 Fraterna Trip
É Tudo Coisa da Minha Cabeça
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2023 Misci
Impubescent Brazil
ilustrações para a campanha as hard to find as Fys.
2023 The house of Lapland
Salla 2032
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2023 Misci
Boleia
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2023 iFood
8Bite Game
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2023 Gansu Tatuagens
Gansu Tatoo ID
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2023 Ybá group
Ybá do Quintal ID
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2023 Misci
Solo Mothers' day
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2023 The house of Lapland
Salla 2032
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Filed under
Ilustration
Graphic Design
Filed under
Ilustration
Graphic Design
Filed under
Ilustration
Graphic Design
2023
Rare as Fys
Heineken Group
Fys is a very hard to find soda from Heineken group.
And it's not because their distribution sucks, but because Fys is rare. Extremely rare.
To illustrate this concept O Traço was invited to create
these visual worlds inspired by where's Waldo, in which we hid the few Fys soda cans we could find between a lot of easter eggs, like brazilian meme references.
2023
Credits
Scope
PR: Adriana Teixeira, Marília Borges, Mariana Romano, Felipe Cezar, Fabrício Sirena
Media: Fernanda Saboya, Juliana Magalhães, Marianna Cordisco Rufino
Agency: AlmapBBDO
Advertiser: HEINEKEN bebidas não alcoólicas
Client: FYS – refrigerante do Grupo HEINEKEN
Campaign: FYS. Raro
CCO: Pernil
Executive creative director: Fernando Duarte e Henrique Del Lama
Creatives: Alisson Machado, Catharina Mendonça, Luiza Lopes e Matheus Loretti
Account: Christiano Bock, Carolina Birgel, Isabela Garcia Góes e Thiago Martins
Planning: Juliana Pupo, Rafael de Andrade, Rafael Guimarães e Sergio Katz
Illustration:
Illustration studio: O Traço
Illustrator: Lucas Succi
Client approval: Bruno Piccirello, Elbert Beekman, Rebeca Damas
Nogueira Silva, Mariana Ruffino, Juliana Magalhães, Fernanda Saboya e Nabil Nasser
Digital media strategy: iProspect – Red Star
Executive Business Director: Caroline Bassi
Strategy Media Director: Lucas Callile
Media Director: Raphael Cunha
Business Manager: Aline Licen
Media Manager: Kássia Trompieri e Gustavo Ono
Media Supervisor: Rafael Vizoná
Media Analyst: Emy Tatemoto e Daniela Cunico Garcia
Insights Manager: Nara Campos e João Galera
Programmatic Media Manager: Tiago Holanda
Programmatic Media Supervisor: Alda Chávez
PR agency/Comunicação: MktMix Assessoria de Comunicação